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Taking the Right Tablets?

Having watched the embryonic tablet market unfold over the last eighteen months I was excited to see the marketing muscle ofHewlett-Packard this week officially announce its US launch date: July 1,...

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Nurse, get me the tablets!

Mid-June, and under the “witty” headline “Keep Taking the Tablets” we focused on the wonders of the marketing machine that is HP as it readied itself to launch its entry into the tablet world, the HP...

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Apple Sets the Marketing Benchmark

The recent untimely death of Steve Jobs has helped to focus attention on the sleek marketing machine that is Apple. For many, still, marketing is a “dirty” word. For some, the mere mention of...

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